Posts Tagged ‘Fashion’

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Flatter Your Body Not Faulter

Posted: January 28, 2014 in Fashion
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In a world of ever-changing trends, knowing what to wear can be a challenge. We all come in different shapes, fashion is all about dressing your body; how do we make sure we are wearing outfits that will flatter our unique body type? Getting dressed is a whole lot easier when you know what pieces work best for your shape. The key is to know your proportions and use fashion to accentuate your best features; and hide everything else!

First step is to know what type of body you have. There are different categories of classifying the shape of a woman, but the most common are; Apple, Rectangular, Pear, Hourglass and Wedge.

The Apple Shape

If you have this body type then you want to elongate your midsection and create the illusion of a smaller waist. You should also emphasize your legs, draw attention away from your waist and shoulders/arms, and draw attention to your neck (e.g. v-necks). Choose flared trousers over straight or skinny trousers, it helps balance out wide shoulders and/or a heavy upper body. If you don’t want to draw attention to your chest, avoid necklaces and wear chunky bangles instead. You should also wear plain colours up and go for patterned and colourful bottoms. For curves, handles, or lumps that you’d prefer to hide, wear solid dark colours over them.

The Rectangular Shape

In this body type, the waist is about the same as hips, more like a cylinder; if you have this body type, you can “pinch” your waist and exaggerate curves to avoid looking lanky or boyish. Opt for styles that fit closely at your middle but flare out at the bottom to create curves. Your best assets are your legs and arms and you want to create curves where they don’t necessarily exist. Go for ruffles and frills to add texture and volume to your figure. Steer clear of baggy clothes, dresses that are tight all over and anything too flowy or unstructured around the waist.

The Pear Shape

With this body type you should minimize attention on your lower half and focus attention upward. DO try a-line skirts which camouflage wider hips, experiment with light-coloured tops and dark-coloured bottoms for contrast. If you’re pear-shaped and you are short (or have short legs), wear straight-leg or slightly flared trousers with heels. Skinny trousers that hug your ankles can make your lower body take on the appearance of an upside-down triangle.

The Wedge Shape

This body shape features a broad chest and wide shoulders which are large in proportion to a narrow waist and hip. Accentuate your lower body while softening your shoulders and upper body; your asset is your legs. Avoid bright colours on bottom, spaghetti-strap and boat neckline tops. Do wear bright colours on bottom, wide-leg pants, full skirts, tops that call attention to your waistline and look for clothes that create the illusion of a waist.

The Hour Glass Shape

People with this body type have equal hip and bust measurements with a narrow waist; if you’re one of the lucky few with this body type, dress to flatter – not flatten your beautiful curves. Your shape is all about tastefully showing off those curves: not too baggy, not too tight.

No matter your body type, making your legs look longer is generally flattering!

It’s clear that online marketing is influencing offline purchasing behaviour more than ever. Have you noticed how many online fashion stores there are? That’s no coincidence. E-commerce will continue to expand in this digital age, so it is essential for high street stores to keep up with this trend by developing and/or enhancing their online presence, because a high percentage of consumers who buy in-store have conducted online research prior to purchase.

When shopping online there are no crowds or queues. Shopping can be 24 hours a day from the comfort of the home. It is no secret that one of the main problems with online shopping is size inconsistency or the fear of dissatisfaction from the product. To overcome this in the future will require a universal sizing chart or measure items based on actual body measurements before customers can completely consider shopping online.

So don’t be put off by having both an online and offline store because visiting an actual store is an experience. All the store displays, staff, music, and lighting are there to ensure customers benefit from their shopping experience. Online stores lack many of these personal touches that make offline shopping fun. To keep the fun going, customers need the same comforting experience online. Take advantage of your offline and online business presence by making sure you connect with your customers on both platforms to be ahead of your competitors.

Appearance is essential for obvious reasons in the fashion industry. So naturally, a fashion online store should make heavy use of photos and models. They help to convey the style, feel, and value of the clothes and accessories being represented. Just as updating the slider’s content regularly will keep the customers coming back to new content to keep them interested. The Internet allows your online venture to be a click away from both your existing and prospective clients. There are numerous powerful tools and options you can easily integrate into your venture to establish a highly efficient communication channel with your visitors and provide them with professional assistance in real-time. Your support staff may answer inquiries, guide your customers through the website, give necessary instructions and solve any problems that may arise.

Consumers say online customer reviews influence their purchase decisions. You should understand that people value the special moment in every picture they see and product satisfaction, and want others to value it too. This should be made simple. People shouldn’t be bothered with accessing different social media in many browser tabs, to check your products out. That’s why you should connect your site to Instagram, Pinterest, Blog, Facebook, lookbook, Twitter, YouTube, chictopia and more sharing platforms so that you are able to showcase your amazing products through customers’ posts and reviews. Social media channels would help you monitor and engage with consumers in non-brand-oriented conversations, which will help personalize your brand and position your business as a credible industry resource.

Mobile technology is going huge. Everyone is now viewing websites from their iPhone, Android or other Smartphone. People are always on-the-go and they bring the world, through their phones, with them. It is essential that you create a mobile-friendly version of your site. The majority of top sites and blogs have already made their sites mobile-friendly. If you haven’t, now is the time to jump into the mobile world.

With so huge variety of opportunities that the modern online market has to offer, it is more than wise to start an online store, which does not necessarily imply losing your store on the high street. No doubt, launching any e-commerce project takes less time and involves considerably lower initial investments, if compared to setting up a physical store. Frankly speaking, you should establish an extensive online presence for your existing business for a high profitability level that offers numerous remarkable earning opportunities. All what you need to take care of is to drive a targeted traffic volume to your website on a daily basis. The truth is that word-of-mouth about your store will spread online much faster than in your local community, and there are plenty of various marketing techniques you can take advantage of to get a successful online exposure.

In such a way, your online store is going to serve as a highly efficient tool to let a significantly wider audience of prospects know about your high street store. In which you can engage in a marketing strategy to incentivize certain items that would be of interest to your consumers that can be purchased only offline. The key competitive advantage of owning an online store is the ability to manage sales and provide any related services around-the-clock that is almost impossible for your high street store. You can make your products available any time of the day.

To stay in contact with consumers, do your research and find out when emails are likely to annoy your clients and when they are likely to be well received. It is quite difficult to build an effective online marketing campaign with email marketing alone. Email Marketing is an excellent form of supportive online advertising that works if you already have PPC advertising campaigns in place and if you are making use of the content network. Make sure the keywords, ad copy, and landing pages are concise, as consumers won’t spend much time typing or reading.

Just like any other form of promotion, you would need to learn more about your audience’s behaviour to succeed in search marketing. In search, you would need to know how your average customers use search engines to find what they are looking for. This way, you can make sure that you are able to reach them. People search for where they want to go, what they want to know as well as how they can do things. You have to think about how consumers research your brand online and develop campaigns to adapt accordingly


I watch Fashion Police on E! probably because I love fashion or I’m in front of the TV when the show pops up. I am not a fan of the negative comments thrown at the celebrities though because some comments are quite “below the belt”.

I am in support of celebrities being called to order when their fashion appears below standard or sometimes completely wrong. It’s quite tricky or difficult to pull off new trends or a unique fashion style, but as a celebrity, it’s expected to be exciting and different yet classy and decent.

Joan Rivers can be funny that’s for sure, part of her profession is being a comedian so its expected. But her humour seems to be centred on a display of disrespect by not complying with the social “laws” or etiquette which is referred to as rudeness. I cannot comfortably laugh at a “joke” when it’s putting down another individual. If the basis of someone’s jokes makes people uncomfortable, I would not refer to that as a talented comedian. People should laugh because it’s really funny not because its awkward and they are trying to shadow the rudeness.

Guiliana Rancic rarely laughs at Joan’s jokes. She mostly just smiles and shakes her head. Kelly Osbourne seem to laugh really hard which mostly looks forced and appears to be a way to cope with the awkward “jokes”.

That said, Fashion Police doesn’t get it wrong with who needs to be praised or fined. It’s a great show for Fashion lovers like me and fashion critics like me. 🙂

I will like more perceptions about Joan River’s “Jokes”.


in pursuit of perfection … NACK since her birth has constantly thought to give you 3 things *STYLE *FREEDOM *CONFIDENCE

but we did not get this far on our own … YOU played a leading role and we want to say a very Big THANK YOU.

by 2pm on the 17th of march 2013 we plan to Lock EmberCreek on Awolowo Road ikoyi down a we all come together to celebrate NACK in her 6th year…

we Picture You NACKing

Everything is Now Studded

Posted: January 25, 2013 in Fashion
Tags: , ,

Have you noticed how everything is now studded. Shoes, jackets, skirts, hats, belts…..BRAS?. Hey be careful not to buy too many because once its out of fashion you’d look like someone who wrongly showed up on the streets for Halloween.

<em>Studded</em> Cut Out Bodycon DressWoman <em>Stud</em> Accent Shirr Elastic Waist Split Skirt Shorts Black MWomen's be-beau Be Beau <em>Studded</em> Biker Jacket nude<em>Studded</em> Bralet