Keeping Up With the High Street to Online Store Trend

Posted: June 4, 2013 in Uncategorized
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It’s clear that online marketing is influencing offline purchasing behaviour more than ever. Have you noticed how many online fashion stores there are? That’s no coincidence. E-commerce will continue to expand in this digital age, so it is essential for high street stores to keep up with this trend by developing and/or enhancing their online presence, because a high percentage of consumers who buy in-store have conducted online research prior to purchase.

When shopping online there are no crowds or queues. Shopping can be 24 hours a day from the comfort of the home. It is no secret that one of the main problems with online shopping is size inconsistency or the fear of dissatisfaction from the product. To overcome this in the future will require a universal sizing chart or measure items based on actual body measurements before customers can completely consider shopping online.

So don’t be put off by having both an online and offline store because visiting an actual store is an experience. All the store displays, staff, music, and lighting are there to ensure customers benefit from their shopping experience. Online stores lack many of these personal touches that make offline shopping fun. To keep the fun going, customers need the same comforting experience online. Take advantage of your offline and online business presence by making sure you connect with your customers on both platforms to be ahead of your competitors.

Appearance is essential for obvious reasons in the fashion industry. So naturally, a fashion online store should make heavy use of photos and models. They help to convey the style, feel, and value of the clothes and accessories being represented. Just as updating the slider’s content regularly will keep the customers coming back to new content to keep them interested. The Internet allows your online venture to be a click away from both your existing and prospective clients. There are numerous powerful tools and options you can easily integrate into your venture to establish a highly efficient communication channel with your visitors and provide them with professional assistance in real-time. Your support staff may answer inquiries, guide your customers through the website, give necessary instructions and solve any problems that may arise.

Consumers say online customer reviews influence their purchase decisions. You should understand that people value the special moment in every picture they see and product satisfaction, and want others to value it too. This should be made simple. People shouldn’t be bothered with accessing different social media in many browser tabs, to check your products out. That’s why you should connect your site to Instagram, Pinterest, Blog, Facebook, lookbook, Twitter, YouTube, chictopia and more sharing platforms so that you are able to showcase your amazing products through customers’ posts and reviews. Social media channels would help you monitor and engage with consumers in non-brand-oriented conversations, which will help personalize your brand and position your business as a credible industry resource.

Mobile technology is going huge. Everyone is now viewing websites from their iPhone, Android or other Smartphone. People are always on-the-go and they bring the world, through their phones, with them. It is essential that you create a mobile-friendly version of your site. The majority of top sites and blogs have already made their sites mobile-friendly. If you haven’t, now is the time to jump into the mobile world.

With so huge variety of opportunities that the modern online market has to offer, it is more than wise to start an online store, which does not necessarily imply losing your store on the high street. No doubt, launching any e-commerce project takes less time and involves considerably lower initial investments, if compared to setting up a physical store. Frankly speaking, you should establish an extensive online presence for your existing business for a high profitability level that offers numerous remarkable earning opportunities. All what you need to take care of is to drive a targeted traffic volume to your website on a daily basis. The truth is that word-of-mouth about your store will spread online much faster than in your local community, and there are plenty of various marketing techniques you can take advantage of to get a successful online exposure.

In such a way, your online store is going to serve as a highly efficient tool to let a significantly wider audience of prospects know about your high street store. In which you can engage in a marketing strategy to incentivize certain items that would be of interest to your consumers that can be purchased only offline. The key competitive advantage of owning an online store is the ability to manage sales and provide any related services around-the-clock that is almost impossible for your high street store. You can make your products available any time of the day.

To stay in contact with consumers, do your research and find out when emails are likely to annoy your clients and when they are likely to be well received. It is quite difficult to build an effective online marketing campaign with email marketing alone. Email Marketing is an excellent form of supportive online advertising that works if you already have PPC advertising campaigns in place and if you are making use of the content network. Make sure the keywords, ad copy, and landing pages are concise, as consumers won’t spend much time typing or reading.

Just like any other form of promotion, you would need to learn more about your audience’s behaviour to succeed in search marketing. In search, you would need to know how your average customers use search engines to find what they are looking for. This way, you can make sure that you are able to reach them. People search for where they want to go, what they want to know as well as how they can do things. You have to think about how consumers research your brand online and develop campaigns to adapt accordingly

 

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