Branding = Understanding why you are you + Why others should care

Posted: January 16, 2013 in Uncategorized
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Branding in communications is much easier said than done. Especially in this new media age were you either have to be the loudest or fastest in which both attributes requires a lot of resources monetary or non monetary.

I am trying to solve the branding issue for an art company I am presently consulting in their corporate communications area.

Branding Artwyn & Craft requires the company to have a twitter friendly headline as its key message and have at least 3 key benefits of their products and services

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